Institute of Electronic Business
Hands-on project for
Prof. Uwe Vock, University of Arts Berlin, Institute of Electronic Business
communication, brand development, human perception, marketing, design
In the theory part of the project, topics like design, human perception, communication and marketing were discussed. I held a presentation about human perception and human information processing.
In the applied part, the task was to create a communication campaign for our institute to attract more students. Each student had to design a logo, business cards etc. In team work we developed a newsletter and a final advertising campaign.
Darko Tolimir, Katja Bauer, Bogu Wojciechowska, Alexander
Korte, Rainer Knaack, Olga Trempler, Marco Süss, Paul Nitsche, Alexandra Sebold, Felix Hofmann
Freehand MX, Photshop
Presentation (6 MB, Pdf)
Group Presentation (4,5 MB, Pdf)