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digital spirit

Hands-on project for
Prof. Dr. Dr. Thomas Schildhauer, Insitute of Electronic Business,
Digital Spirit - one of the leading firms for e-learning applications

Keywords
business communication, metaphor

Description
Digital Spirit - member of the Wolters Kluwer group, a Dutch publishing house - is a specialist for e-learning solutions. Digital Spirit has developed the so-called "e-learning studio", a technological standard for e-learning applications. The objective of the project was to communicate the benefits of using the same technological standard across the group. "DANCE" is the main idea of the whole communication campaign and is used as a metaphor to transport the message of the campaign. A
flip book (1,4 MB, FlashMovie)
, postcards, poster and also the game "Add New Knowledge" were developed
to communicate the message.

Cooperation with
Darko Tolimir, Bogu Wojciechowska,
Olga Trempler, Daniel Mackel
Tools
Flash MX, Premiere Pro, Photoshop
Download
Term paper (2,5 MB, Pdf)
Project website (800 kB, Flash)

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